|| le mer 2 déc 2015 à 18:26
Citation de AutoNews :
« U.S., China sales
The majority of the S90's sales -- an estimated 80 percent -- will be new customers largely because the S80 was not a big seller, Volvo head of sales and marketing Bjorn Annwall told Automotive News Europe on the sidelines of the event.
When asked where the sedan will sell most units, Annwall said, "Clearly we expect the U.S and China to be the biggest markets for the car."
Volvo has run clinics in both countries to get consumer feedback. Annwall said car buyers in both markets appreciated the S90’s fit and finish while U.S. customers really liked that the car can nearly drive itself on the highway.
The S90 is the second model to be based on Volvo’s in-house developed Scalable Product Architecture. The first was the XC90, which last month helped Volvo achieve global sales of 49,055 vehicles, the highest monthly total in the automaker’s 88-year history.
IHS Automotive forecasts that Volvo will build 29,001 S90s next year and expects global output for the sedan to grow to 65,357 by 2020.
Volvo has undergone a resurgence since China's Zhejiang Geely Holding Group bought the brand from Ford Motor in 2010 in $1.8 billion deal.
The automaker had its best sales month ever in November with volume up 26 percent. Sales through November increased 5.3 percent to 441,002 and the company expects its full-year volume to approach 500,000, which would be an all-time high. Volvo aims to further boost global sales to 800,000 vehicles by 2020.